This study examined the prospects and challenges of honey production, marketing, and uses in Ondo West Local Government Area, Ondo State. Four research questions were answered for the purpose of the study. The research involved 175 honey marketers from five locations. A structured questionnaire was used to collect data, analyzed using descriptive statistics, including and mean scores and standard deviation. Mean scores of 2.50 and above was considered as agreed, while any mean below 2.50 was considered as disagreed. The results revealed that protective clothing prevents bee stings (X=3.17), smoking bees aids production (X=2.55), and fire during harvesting optimizes honey yield (X=2.72). Honey was found beneficial for skin growth (X=3.16) and has the potential for employment (X=2.54). However, lack of modern equipment and deforestation were identified as major challenges. The study concluded that honey production provides income and diversification opportunities. It recommended that the government support beekeepers through extension services, practical training, and soft loans, while also providing modern beekeeping equipment at subsidized rates to boost productivity.